How Search Engine Optimization Works at PiVoT Business Solutions
At PiVoT Business Solutions, we approach Search Engine Optimization (SEO) uniquely. Our methods are not only effective but also resilient to major algorithm updates. Here’s an inside look at our process:
Step 1: SEO Research & Competitive Analysis
Our first step is understanding your business, competitors, and goals to ensure we’re aligned from day one. We begin by creating a baseline report to measure our SEO efforts, including keyword rankings, website clicks, traffic, and bounce rate. This comprehensive analysis helps us assess your existing SEO efforts, identify missed opportunities, and list easy optimizations to kickstart your campaign. We then delve into a deep analysis of your competitors’ websites, keyword strategies, and optimizations, identifying their strengths and weaknesses. Using this research, we conduct an in-depth keyword analysis to find relevant terms and keyword variations with lower difficulty specific to your industry. This thorough research forms the foundation for a tailored SEO roadmap for your business.
Step 2: SEO Roadmap
Think of the SEO roadmap as a step-by-step plan to attract more website visitors. Typically, it spans 9-12 months but can be adjusted based on your goals. Each roadmap is unique to your business, created from our in-depth research and findings. It may include website redesign, new content creation, content updates, domain trust-building, technical SEO improvements, and internal linking. We ensure every element in your roadmap is carefully considered and tailored to your business needs. Once we have crafted the roadmap, we review it with you to make sure our strategy and goals are aligned, setting the stage for a successful SEO journey.
Step 3: Client Review & Approval
One common issue new clients mention is a lack of transparency from previous agencies regarding SEO activities. At PiVoT Business Solutions, our roadmap provides clear visibility and alignment on strategy and implementation. Before we begin any implementation, we ensure you approve the strategy and roadmap. This collaborative approach means you know exactly what we are doing and why. At the end of each month, we review the roadmap together, checking off completed tasks and discussing progress. This transparent process builds trust and ensures we are always on the same page.
Step 4: SEO Implementation
With your roadmap approved, our implementation team gets to work, handling all the technical details. From increasing page speed to optimizing images with next-generation formats, we cover every aspect of SEO implementation. We add ALT text to images, enhance internal linking, optimize titles and meta descriptions, adjust heading tags, add Schema Markup, write additional content for existing pages, create blog content, and build trust and authority for your site. At this point, you can relax and let us take care of everything, knowing that our team is diligently working to improve your site’s SEO performance.
Step 5: Reporting & Optimization
Congratulations on completing the first month! At the end of each month, we provide a detailed email and have a scheduled call to review all completed work and provide a performance report. Monthly reporting is the best way to analyze SEO performance, as it accounts for fluctuations and gives a clearer picture of progress. These reports help us and our clients adjust the SEO strategy in real-time, ensuring continuous improvement. Our commitment to regular updates and transparent communication means you are always informed and confident in the progress of your SEO efforts.
